Blog 22; Watching and Responding to The Story Of Stuff

Define "planned obsolescence" and "perceived obsolescence" in your words.  
Who/What is responsible for these marketing strategies? 

Who/What benefits from them? 

Who/What suffers because of them? Are these strategies necessary? Are they right? 

Provide evidence from your own experience or from what you have read and discussed in class.

           Planned obsolescence is deliberately planning or designing a product with limited life. Companies make products so they last a certain amount of time and then you the consumer has to go out and buy a new one and spend more money.  convinces us to throw away products that still work great. If you have an old IPod and a new one came out and you got rid of your old IPod and bought the new one that would be considered Perceived obsolescence. Large companies benefit from Perceived obsolescence & .Perceived obsolescence. I think the government and companies are responsible for these marketing strategies. The main people that suffer from this are the consumers. We have to work hand day & night just to go out and shop and spend our hand earned money. The environment also suffers. There is currently only 4% of the forest in the united states left. One-third of the planet natural resources are gone. If we continue to abuse our environment in this way there are going to be a lot of drastic changes ahead.